Students Meet the Pros

My Role

Videography, Copywriting, Account Strategy

Instagram & Facebook

Key Metrics Reached

Reach

11.9k new accounts

Note: Metrics tracked over a 1-week launch

Goal

Showcase networking opportunities offered by Sheffield to increase brand awareness and social media engagement from prospective students

One of the biggest concerns we heard from parents was, “Will there be networking opportunities that compare to a 4-year college?” Because of this, we utilized an industry connection with Emmy Award-winning production company Sympatico Media to create a behind-the-scenes sizzle reel. By capturing the students getting hands-on experience with industry-standard equipment while networking with top-tier creatives, we positioned Sheffield not just as a fun six-month program, but as a direct gateway to a career in media production.

What I Executed

• Mapped a content angle to target prospective students during active decision-making windows.

• Captured candid, high-energy visual assets of students operating industry-standard gear alongside Emmy-winning professionals.

• Authored hook-driven captions framing the event as proof of Sheffield's career value.

• Tracked launch week distribution across Instagram and Facebook, monitoring link clicks and follower growth to evaluate conversion efficiency.

• Drove substantial traffic (768 links clicked) to Sheffield's landing page to book a tour.