I started my path by taking the VideoWorks program at Sheffield Institute for the Recording Arts, learning all about cameras, the film set, and content creation. After earning my VideoWorks certification, I was faced with a new challenge. I was confident in my ability to create engaging content people wanted to see,  but how could I actually get them to see it? 

Looking to solve this, I offered to help run my school's social media pages. Very quickly, I worked my way up into Sheffield's Marketing team, working directly with their head of marketing. 

Here, I discovered core marketing principles such as data gathering and interpretation, targeted content creation, and campaign management. 

However, the most important thing I discovered was that my creativity alone isn't what made me stand out; my biggest asset was using a combination of complex data and human psychology to create content that generates measurable results in revenue growth, brand identity, and customer loyalty.