A Peek at the Future
My Role
Account Strategy
Campaign Type
Organic Photography/Social Post
Platform
Instagram & Facebook
Key Metrics Reached
Reach
11.1k new accounts
Engagement
585 interactions (5.27% engagement rate)
Conversion
692 Instagram bio links clicked ( 6.23% CTR)
Growth
+119 new followers
Note: Metrics tracked over a 1-week launch
Put Sheffield’s instructors' competence in their field on display, while also growing relationships with local school systems to increase the pipeline of prospective students.
Goal
“What if I don’t connect with my teacher?” is a big concern in post-secondary education. To prove our teachers always make an effort to connect, we sent Sheffield's VideoWorks Instructor to the BCPS film expo to judge the students' projects. This not only positioned Sheffield as an institution with credible instructional resources, but also improved relations with Team BCPS. This was an important goal, as every year students graduate from programs like IMP (interactive media production) and look to further their careers in AV.
Strategy
Positioned the post as a collaborative spotlight with Baltimore County Public Schools (BCPS) to strengthen institutional partnerships and elevate brand authority.
Executed a targeted co-distribution and tagging strategy across BCPS channels to tap into their established network and drive cross-platform discovery.
Evaluated launch-week KPIs across reach, engagement, CTR conversions, and follower growth to measure strategic ROI against peak historical benchmarks.
Drove substantial traffic (692 links clicked) to Sheffield's landing page to book a tour